Ecommerce platforms of today come jam-packed with an array of tools and designs. This can create confusions as to which platform would be suitable for your business. Shopify has been a name on the lips of several ecommerce store owners as it is the most plain sailing platform to build an online store on. Researching about Shopify can prove to be quite overwhelming! Especially, when there are so many positive and negative reviews about it. This article will give you some insights about how Shopify works and the benefits and pitfalls attached to it.
How Does Shopify Work?
Shopify is a hosted ecommerce platform which can be used to build a customized ecommerce store. To commence with it, you just have to pay a monthly fee and build your store thereafter. It provides you with multiple functionalities like organizing your products, accepting payments, tracking orders and customizing your store.
Don’t worry about installing anything as Shopify is a hosted platform and it has a dedicated team of developers who keep updating it at regular intervals.
There ain’t no such thing as a free lunch! So when you decide come up with an estore for your business, ask yourself a question; “Will Shopify’s structure and 24/7 technical support fulfill the needs of my business?” If the answer to the above question is “Yes”, it is totally worth your investment. If you are looking for a free ecommerce platform, Shopify may not serve your needs. Shopify offers different plans ranging from $29 for the Basic and $299 for the advanced plan. However, if you choose a yearly plan, you might get a 10% discount on it.
If you already have a website and want to add some features like ‘buy’ buttons to it, you can choose the Lite plan which costs around $9/month. It can also help you to sell your products on social media platforms like Facebook. Before zeroing upon one of the plans, you can choose the 14 day trial period and see how it works for your business. If not, you can quit it.
Some of the benefits offered by Shopify
Launch your store easily
Shopify is the most effortless platform when you want to get your store up and running at the earliest. It is very user-friendly and you can move seamlessly around different functionalities. Its backend dashboard interface is extremely easy to operate.
Handling tasks like tracking orders, carrying out transactions and managing inventory become as easy as a walk in the park through Shopify. You can find all the functionalities you ever asked for under the same umbrella making your workflow smooth.
Steer clear from development
This is the part loved by the business owners who do not have the knowledge of designing and development. Once you install Shopify, you can keep your worries about technical knowhow on the back burner. Just concentrate on developing your business and build your store by incorporating different modules from the available options.
Easy integration with your current website
You might already have a website that lacks some of the buying features. At such times, you can easily incorporate Shopify with your website. It will also help you to enhance the functionality of your store.
Secure and reliable
With Shopify as your ecommerce platform, you don’t have to worry about your store getting attacked by viruses and Trojans. As Shopify’s developers keep monitoring their networks from time to time, your troubles are sure to be taken care of.
Here are some of its drawbacks
Region specific functionalities
It has been observed that Shopify is biased towards its client base in UK and North America. Some of its features like language availability and payment methods are more convenient for the merchants belonging to the above mentioned regions. Although it is a very minor issue, it can create subtle problems for merchants belonging to other regions.
Payment processor charges
If you do not use Shopify’s in-house payment processor, you might have to pay a certain sum of fees. But as Shopify is integrated with more than 70 payment gateways, people rarely switch to other payment processors.
The template markup language
If you are not a developer, you might take a little time in learning Shopify’s template markup language known as ‘liquid’. It uses the combination of objects, filter and tags in order to load content. While building your store, the knowledge of Liquid can come handy. Once you do enough reading and research on it, it will be easy for you to work on.
Difficulty switching to other platforms
Switching from one store to another is always a problem. Although the content and product remain the same, the entire look, design and functionality of the platform change. When you decide to move from Shopify to another platform, you might have to build everything from the scratch.
The content management system of Shopify doesn’t let the business owners publish rich content like blogs or vlogs. This can be a hindrance for the business owners who want to promote their products through content.
Shopify, undoubtedly is one of the most superior eCommerce site building platforms in the market. With a small investment amount at hand, you might be skeptical as to whether it is the right option. But you must also know that after some months, you can be making more money than you ever imagined. If you are not sure about setting up your store yourself and need professional help, you can hire our Shopify ecommerce store development services.